Benefits Of Effective Communication...

 Benefits of Effective Communication:

Communication is a process of exchange of information, facts, ideas, thoughts, opinions between two or more persons or group of persons. When the communication is clear, complete, concise, correct and fully understood by the recipient, it is known as ‘Effective – Communication’. If the communication is vague, incomplete, incorrect and difficult to understand, it may be termed as ‘Ineffective Communication’.

Ineffective communication produces no good result; on the contrary, it is the breeding ground of misunderstanding, mistrust, animosity, conflict and chaos. In a business organization effective communication is of utmost importance as it helps in decision-making, speeds up flow of work, increases productivity, makes business relationship strong, increases customers’ satisfaction and solves many other problems.

 The benefits of effective business communications are:

1. Helps in Making Decision:

A decision, in order to be correct and appropriate, must be based on adequate and correct information which only effective communication can bring together.

2. Speeds up Flow of Work:

Flow of work is not obstructed if orders, instructions, suggestions, etc. are communicated properly and timely.

3. Increases Productivity:

Effective communication allows the team of workers to concentrate on their respective jobs removing confusion from their minds. It increases their ability, efficiency and quality of performance which ultimately leads to higher productivity.

4. Improves Job Satisfaction:

Effective communication among the employees and the supervisor in a workplace can boost up job satisfaction at both the ends. The employees think that they are essential to the organisation and on the other hand, the supervisor also feels satisfied that his orders are carried out by the employees.

When the employees know clearly what to do, when to do and about the reward of their performance they can accomplish their jobs efficiently. They remain satisfied and loyal to their higher authority.

5. Saves Time and Money:

If a communication is not understood properly further conversation will be needed for clarity involving extra time and money. Effective communication saves time and money by preventing multiple communication. Selection of appropriate means of communication from among various methods (e.g. telephone, mobile phone, e-mail, fax, letter, face to face conversation, etc.) as per requirement can save both time and money.

6. Boosts up Promotional Activity:

Goods and services are brought to the knowledge of the consumers through communication and promotional activities (e.g. advertisement, use of different media, etc.) are made effective through it.

7. Makes Business Relationship Strong:

Fruitful communication with outside people and organisations (e.g. creditors, banks, insurance companies, co-business managers, etc.) make a healthy relationship with all concernede:

The way an organisation communicates casts on impression of its efficiency on the communicate. Good communication signifies good and professionally efficient organisation.

9. Increases Customers’ Satisfaction:

Customers’ satisfaction is a vital aspect of consideration for a business organisation. The existence and growth of a business largely depends upon it. Effective communication is necessary in achieving confidence of the customers. It clarifies all the queries (regarding products, services, availability, prices, quality, variety, etc.) of the customers and makes them happy and satisfied.

10. Solves Various Problems:

Innumerable problems (e.g. gossip, rumors, conflict, mistrust among the employees, managers etc.) crop up in a business organisation due to poor communication or no communication. Effective communication can solve the problems easily. It establishes a link between the managers and the employees. The relationship between them is eased and various problems and grievances are removed.